/* ===========================================================================
   Ranking Reels campaign landing
   Light is the default theme. Dark is opt-in via [data-theme="dark"].
   Token system: semantic tokens resolve per theme; component CSS never
   hardcodes a raw color.
   =========================================================================== */

:root{
  /* brand accents (shared across themes) */
  --red:#e5193f;
  --orange:#f57600;
  --grad:linear-gradient(135deg,var(--red),var(--orange));

  /* LIGHT THEME (default) */
  --bg:#fbfaf8;
  --bg-soft:#f3f1ec;
  --panel:#ffffff;
  --panel-2:#f7f5f1;
  --ink:#15161b;          /* body text: 14.8:1 on --bg */
  --ink-soft:#4a4f5a;     /* secondary text: 7.6:1 on --bg */
  --ink-mute:#5d6470;     /* muted: 5.6:1 on --bg */
  --line:#e4e0d8;
  --line-strong:#d4cfc4;
  --accent-text:#c0143a;  /* accent used as TEXT, AA on light: 5.4:1 */
  --on-accent:#ffffff;
  --card-shadow:0 18px 44px rgba(28,30,40,.10);
  --card-shadow-hover:0 26px 60px rgba(28,30,40,.16);
  --glow-a:rgba(229,25,63,.16);
  --glow-b:rgba(245,118,0,.12);
  --nav-bg:rgba(251,250,248,.82);
  --field-bg:#ffffff;
  --field-line:#d4cfc4;
  --hot-ring:rgba(20,140,80,.5);
  --check-bg:rgba(20,140,80,.12);
  --check-ink:#0f7a44;
}

[data-theme="dark"]{
  --bg:#0b0d12;
  --bg-soft:#0e131c;
  --panel:#131a26;
  --panel-2:#0f1620;
  --ink:#f6f8fb;          /* 15.6:1 on dark bg */
  --ink-soft:#d4dbe7;     /* 11.7:1 */
  --ink-mute:#9aa6b8;     /* 6.1:1 */
  --line:#222d40;
  --line-strong:#2c3a52;
  --accent-text:#ff9a78;  /* accent as text on dark: 6.2:1 */
  --on-accent:#ffffff;
  --card-shadow:0 22px 50px rgba(0,0,0,.40);
  --card-shadow-hover:0 30px 70px rgba(0,0,0,.55);
  --glow-a:rgba(255,45,85,.30);
  --glow-b:rgba(255,138,0,.18);
  --nav-bg:rgba(11,13,18,.82);
  --field-bg:#ffffff;
  --field-line:#cfd6e2;
  --hot-ring:rgba(56,232,139,.55);
  --check-bg:rgba(56,232,139,.15);
  --check-ink:#38e88b;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  background:var(--bg);
  color:var(--ink);
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img,video{max-width:100%}
a{color:inherit;text-decoration:none}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:50;
  display:flex;justify-content:space-between;align-items:center;
  padding:16px 5vw;
  background:var(--nav-bg);
  backdrop-filter:blur(18px);
  border-bottom:1px solid var(--line);
}
.brand{font-weight:800;letter-spacing:-.02em;font-size:1.12rem;display:inline-flex;align-items:center}
.mark{display:inline-grid;place-items:center;width:30px;height:30px;margin-right:9px;border-radius:9px;background:var(--grad);color:#fff;font-size:.72rem}
.nav nav{display:flex;align-items:center;gap:20px;color:var(--ink-soft);font-size:.94rem}
.nav nav a:not(.nav-cta):hover{color:var(--ink)}
.nav-cta{padding:9px 16px;border-radius:999px;background:var(--grad);color:#fff!important;font-weight:700}
.nav-cta:hover{filter:brightness(1.06)}

/* theme toggle */
.theme-toggle{
  display:inline-grid;place-items:center;width:38px;height:38px;
  border-radius:10px;border:1px solid var(--line-strong);
  background:var(--panel-2);color:var(--ink-soft);cursor:pointer;
  transition:color .18s ease,border-color .18s ease,background .18s ease;
}
.theme-toggle:hover{color:var(--ink);border-color:var(--ink-mute)}
.theme-toggle svg{width:18px;height:18px;display:block}
.theme-toggle .icon-moon{display:none}
[data-theme="dark"] .theme-toggle .icon-sun{display:none}
[data-theme="dark"] .theme-toggle .icon-moon{display:block}

/* ---------- layout ---------- */
.section{padding:84px 5vw;max-width:1160px;margin:0 auto}
h2{font-size:clamp(2rem,4.6vw,3.7rem);line-height:1.02;letter-spacing:-.03em;margin:10px 0 18px;color:var(--ink)}
p{color:var(--ink-soft)}

/* one kicker style, used sparingly (not on every section) */
.section-label{
  display:inline-block;color:var(--accent-text);text-transform:uppercase;
  letter-spacing:.12em;font-weight:700;font-size:.74rem;margin-bottom:4px;
}
.lead{font-size:clamp(1.05rem,1.6vw,1.2rem);color:var(--ink-soft);max-width:760px}

/* ---------- hero ---------- */
.hero{
  display:grid;grid-template-columns:1.04fr .96fr;gap:54px;align-items:center;
  min-height:calc(78vh - 70px);
}
.hero .section-label{color:var(--accent-text)}
.hero h1{
  font-size:clamp(2.9rem,6.4vw,5.6rem);line-height:.96;
  margin:10px 0 20px;letter-spacing:-.035em;color:var(--ink);
  text-wrap:balance;
}
.subhead{font-size:clamp(1.1rem,1.7vw,1.32rem);color:var(--ink-soft);max-width:600px}
.hero-actions{display:flex;gap:13px;flex-wrap:wrap;margin-top:28px}

.button{
  display:inline-flex;justify-content:center;align-items:center;
  padding:14px 22px;border-radius:13px;font-weight:700;font-size:1rem;
  border:1px solid transparent;cursor:pointer;
  transition:transform .16s ease,filter .16s ease,box-shadow .16s ease,background .16s ease;
}
.primary{background:var(--grad);color:#fff;box-shadow:0 14px 32px var(--glow-a)}
.primary:hover{transform:translateY(-2px);filter:brightness(1.06);box-shadow:0 20px 40px var(--glow-a)}
.secondary{background:var(--panel);color:var(--ink);border-color:var(--line-strong)}
.secondary:hover{transform:translateY(-2px);border-color:var(--ink-mute)}
.full{width:100%}

/* hero visual: mock search card */
.hero-visual{position:relative}
.hero-visual:before{
  content:"";position:absolute;inset:-30px;z-index:0;
  background:radial-gradient(circle at 50% 30%,var(--glow-a),transparent 55%),
            radial-gradient(circle at 72% 72%,var(--glow-b),transparent 50%);
  filter:blur(26px);
}
.search-card{
  position:relative;z-index:1;
  background:linear-gradient(180deg,#ffffff,#eef1f6);
  color:#151923;border-radius:26px;padding:20px;
  box-shadow:0 36px 90px rgba(20,24,38,.22);
  border:1px solid rgba(20,24,38,.06);
  transform:rotate(1.2deg);
}
.search-bar{background:#fff;border-radius:999px;padding:14px 18px;margin-bottom:16px;color:#5b6474;box-shadow:inset 0 0 0 1px #dde2ec;font-size:.95rem}
.result{display:flex;gap:14px;align-items:center;background:#fff;border-radius:18px;padding:13px;margin:10px 0;box-shadow:0 10px 22px rgba(33,43,64,.08)}
.result.hot{outline:2.5px solid var(--hot-ring)}
.result p{margin:2px 0 0;color:#687386;font-size:.86rem}
.result strong{color:#1b2330;font-size:.98rem}
.thumb{flex:0 0 auto;width:86px;height:62px;border-radius:13px;background:var(--grad);display:grid;place-items:center;color:#fff;font-weight:800}
.thumb.small{width:66px;background:linear-gradient(135deg,#c2cad7,#eef2f8)}

/* ---------- generic cards ---------- */
.cards{display:grid;gap:18px;margin-top:26px}
.three{grid-template-columns:repeat(3,1fr)}
article{
  border:1px solid var(--line);background:var(--panel);
  border-radius:18px;padding:24px;box-shadow:var(--card-shadow);
  transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease;
}
article:hover{transform:translateY(-3px);box-shadow:var(--card-shadow-hover)}
article h3{font-size:1.22rem;margin:0 0 9px;letter-spacing:-.02em;color:var(--ink)}
article p{margin:0;color:var(--ink-soft)}

.problem .lead{margin-bottom:6px}

/* ---------- solution split ---------- */
.split{display:grid;grid-template-columns:.92fr 1.08fr;gap:44px;align-items:start}
.checklist{
  display:grid;gap:14px;border:1px solid var(--line);background:var(--panel);
  border-radius:18px;padding:24px;box-shadow:var(--card-shadow);
}
.checklist div{display:flex;gap:13px;align-items:flex-start}
.checklist span{
  flex:0 0 28px;width:28px;height:28px;border-radius:50%;display:grid;place-items:center;
  background:var(--check-bg);color:var(--check-ink);font-weight:800;font-size:.9rem;
}
.checklist p{margin:0;color:var(--ink-soft)}
.checklist strong{color:var(--ink)}

/* ---------- steps ---------- */
.steps-section{
  background:var(--bg-soft);border:1px solid var(--line);
  border-radius:26px;padding-left:clamp(22px,5vw,56px);padding-right:clamp(22px,5vw,56px);
}
.steps article.step{position:relative}
.step-num{
  display:inline-grid;place-items:center;width:44px;height:44px;border-radius:12px;
  background:var(--grad);color:#fff;font-weight:800;font-size:1.2rem;margin-bottom:14px;
  box-shadow:0 10px 24px var(--glow-a);
}

/* ---------- examples (real videos) ---------- */
.examples .head-row{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}
.examples h2{margin-bottom:6px}
.reel-grid{
  display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:30px;
}
.reel{
  position:relative;border:1px solid var(--line);background:var(--panel);
  border-radius:18px;overflow:hidden;box-shadow:var(--card-shadow);
  transition:transform .18s ease,box-shadow .18s ease;
}
.reel:hover{transform:translateY(-3px);box-shadow:var(--card-shadow-hover)}
.reel-media{position:relative;aspect-ratio:9/16;background:var(--panel-2)}
.reel-media video{width:100%;height:100%;object-fit:cover;display:block;background:#0b0d12}
.reel-cap{padding:13px 15px 15px}
.reel-cap .niche{
  display:inline-block;font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;
  font-weight:700;color:var(--accent-text);margin-bottom:5px;
}
.reel-cap strong{display:block;color:var(--ink);font-size:.98rem;letter-spacing:-.01em}
.reel-cap span{color:var(--ink-mute);font-size:.84rem}
.examples .reel-note{margin-top:22px;color:var(--ink-mute);font-size:.86rem;max-width:680px}

/* ---------- industries ---------- */
.pill-grid{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}
.pill-grid span{
  padding:11px 18px;border-radius:999px;border:1px solid var(--line-strong);
  background:var(--panel);font-weight:600;color:var(--ink);box-shadow:var(--card-shadow);
}

/* ---------- cta panel ---------- */
.cta-panel{
  display:grid;grid-template-columns:1fr 420px;gap:36px;align-items:center;
  background:var(--panel);border:1px solid var(--line);border-radius:28px;
  box-shadow:var(--card-shadow);margin-top:56px;
}
.cta-panel .section-label{color:var(--accent-text)}
.lead-form{background:var(--panel-2);border:1px solid var(--line);border-radius:18px;padding:24px;color:var(--ink)}
.lead-form label{display:block;font-weight:600;font-size:.86rem;margin-bottom:12px;color:var(--ink)}
.lead-form input{
  width:100%;margin-top:6px;border:1px solid var(--field-line);border-radius:11px;
  padding:12px 13px;font:inherit;background:var(--field-bg);color:#10141d;
}
.lead-form input:focus{outline:2px solid var(--accent-text);outline-offset:1px;border-color:var(--accent-text)}
.lead-form button{border:0;font-size:1rem}
.form-note{color:var(--ink-mute);font-size:.82rem;margin:12px 0 0}

/* ---------- faq ---------- */
.faq{max-width:880px}
.faq details{
  border:1px solid var(--line);background:var(--panel);border-radius:16px;
  padding:18px 20px;margin:12px 0;box-shadow:var(--card-shadow);
}
.faq summary{cursor:pointer;font-weight:700;font-size:1.06rem;color:var(--ink);list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";float:right;color:var(--ink-mute);font-weight:700}
.faq details[open] summary::after{content:"\2013"}
.faq details p{margin:12px 0 0;color:var(--ink-soft)}

/* ---------- footer ---------- */
footer{
  display:flex;justify-content:space-between;gap:18px;align-items:center;
  padding:32px 5vw;border-top:1px solid var(--line);color:var(--ink-mute);
  max-width:1160px;margin:0 auto;
}
footer strong{color:var(--ink)}
footer a{color:var(--accent-text);font-weight:700}

/* ---------- responsive ---------- */
@media(max-width:920px){
  .nav nav a:not(.nav-cta):not(.theme-toggle){display:none}
  .hero,.split,.cta-panel{grid-template-columns:1fr}
  .hero{min-height:auto;padding-top:48px}
  .three{grid-template-columns:1fr 1fr}
  .reel-grid{grid-template-columns:repeat(2,1fr)}
  .cta-panel{padding:30px}
  .lead-form{max-width:none}
}
@media(max-width:560px){
  .section{padding:56px 22px}
  .nav{padding:13px 18px}
  .three{grid-template-columns:1fr}
  .reel-grid{grid-template-columns:1fr 1fr}
  .hero-actions{flex-direction:column}
  .hero-actions .button{width:100%}
  footer{flex-direction:column;align-items:flex-start;gap:10px}
  .search-card{transform:none}
  .cta-panel{margin:28px 0;padding:26px 20px}
}

/* ---------- motion safety ---------- */
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{transition:none!important;animation:none!important}
  .button:hover,article:hover,.reel:hover{transform:none}
}